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INSIDE THE BRAND

INSIDE THE BRAND

OUR FOUNDATIONS

Eat Your Water is an independently owned and operated brand - selling exclusively through our online store. Our HQ and warehouse is located on Awabakal land (Newcastle), situated on Australia's East Coast. We acknowledge the Awabakal people as the Traditional Custodians of this land and pay our respect to Elders past, present and emerging.

 

Our brand began back in 2015, when our founder, Liam, figured there had to be more to life than being perched up in an office for 8 hours a day. So, he chucked his $1,500 worth of savings into starting the brand. And that was that. Every product you touch is designed in-house by our creative team here in Newcastle. We're proud to support our local community, employing some of the best talent this area has to offer.

WHEN WE BEGAN

2015

OUR HQ/WAREHOUSE

Newcastle, Australia

OUR NEWCASTLE TEAM

6 Female + 6 Male

AVERAGE AGE OF TEAM

22 Years Old

2022 MAJOR PARTNER

Karrkad Kanjdji Trust

FOR A BETTER FUTURE

SMALL CHANGE CREATES A BIG IMPACT

We're a small team of like-minded, creative individuals. The average age of our employees is just 22 years old - so we really do live and breathe the same life of our community - there are no oldies sitting in suits pulling the strings. Just like you, we know our planet is under threat, so now more than ever, positive and ethical desicion-making must be at the forefront of everything we do.

 

We entered an industry that is a massive contributor to the problem that our planet faces. As we've grown, our understanding and knowledge of the fashion industry has evolved - leading us to recognise our social responsibility and the role we have to play.

 

One of the largest issues in the fashion industry is green-washing. We'll never sit around and tell you that we are a perfect brand, nor will we throw around the words sustainable and ethical lightly. Our commitment to you is to be a transparent brand that educates about the good, the bad and the why we make the decisions that we do.

 

While it is a long road ahead, we are committed to reducing our impact as a brand and as individuals. We appreciate your support as you come along on this journey with us. Find our what we are doing via our Planet + People Project.

WORKLIFE + OUR HQ

Work-life balance is an integral part of our culture at Eat Your Water. So, we have a rule where every employee can take any day off, for any reason, no questions asked. This is reflected in flexibility for all employees, with them having complete control over their working schedule.

 

Employees who venture into the HQ are treated to paid lunch breaks, unlimited table tennis, couches to laze around on, a team vege patch, music all day long and more. Speaking of our HQ, we currently lease two separate buildings, both of which are ran using GreenPower, a government accredited program that allows us to offset 100% of our electricity usage with certified renewable energy.

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