Our journey began in the early parts of 2015 on the east coast of Australia, in the laid-back surfing hub of Newcastle. The brand has always been centred around a couple of key ingredients, including surfing, skating and giving a shit about what all of us young guns give a shit about - while getting up to a tonne of mischief!
We've had the pleasure of working with and supporting some big-name (and small-name) charities and not-for-profits. From Lifeline to the Australian Marine Conservation Society, we are always working to do more than your typical surf brand. We put our money where our mouth is.
Our tag line 'Do The Right Thing' rings true. While we are still kind of the new guys to the scene, everyday we are inventing new ways of doing business, with the planet and people at the centre of our mind.