In the middle of 2020, we introduced a brand new initiative here at Eat Your Water. We call it the Planet + People Project.
The project is designed to increase the transparency of our brand, informing our customers of not only the good things we are doing as a business, but also the things that we need to improve. For each part of our business we want to improve, we provide a summary of how we plan to solve the issue and an estimated time frame for when we expect it to be completed by.
You may being asking, why? Greenwashing is a huge issue in the fashion industry. For those of you unfamiliar with the term, it is basically when a business simply focus' on the good they do and neglect the bad things. For example, Brand X highlights that they use biodegradable packaging, however they hide the fact that their supply chain is riddled with unethical labour. So, this project aims to eliminate greenwashing within our brand by educating and informing you guys of what is really going on!
Now, we aren't acting like we are perfect (yet!). However, we are working towards it. Also, we want you to be involved in the journey. So, we created a space where you can share your ideas directly with our founder (Liam). If you have an idea you would love to see us implement as a small, socially-conscious brand, head to our Planet + People Project page and fill out the form.
We are stoked to take you on this journey with us.